Giving Back to Your Community Is a Good Way to Build BusinessCategory: Marketing & PR Strategies You Might Try Published: Thursday, February 19, 2009 Cause-related marketing is one of the fastest growing segments in the marketing world today. There are several reasons for this phenomenon. Corporations are under ever increasing pressure to maximize "dollar efficiency" find that the can achieve both marketing and philanthropic objectives by positioning themselves with the right cause related marketing opportunity. Non-profit organizations faced with increased competition for contributions are becoming more proactive in their use of non-traditional marketing techniques in order to meet their financial, educational and awareness objectives. Traditional fundraising tools like direct mail and telethons are not yielding as much "return on investment" for nonprofit organizations as they once did. Thus, they are being forced to seek out "alternative forms of marketing." As government continues to cut back their expenditures, including support for many ofthis country's largest nonprofit organizations and their projects, more and more pressure will be placed upon the corporate and public sector to meet these needs. Cause-related marketing is one ofthe most effective tools available to corporate America and non-profit organizations today. Corporations can achieve a multitude of marketing and philanthropic objectives with one well-conceived campaign, non-profit organizations with their corporate partners can have the needed funds to complete their organization mission. The marriage of Commerce and Community Traditional marketing applications work with cause marketing
Size of the market Co-branding Providing a point of difference and competitive edge How can your business look into cause related marketing? For example, if you are a medical-related manufacturer with products in the market place to help AIDS patients, you might consider forging a relationship with an AIDS-related non-profit organization. If your company manufactures toys, you may get involved with an organization that grants wishes to terminally-ill children. When you read articles about non-profit organizations holding benefits or helping people in the community, tear the articles out and start setting up a contact base. When you are ready to "give back to the community" start contacting some of these groups and building relationships. The cause-related marketing environment is an ideal arena for co-branding activities. So begin today to reach out globally and set into motion your cause-related marketing campaign to benefit your company - and your community; Robbie Motter for the last 15 years has been coaching and teaching non-profits marketing, PR and cobranding techniques. She spent 25 years in high level corporate positions across the U.S., and since 1985 has been running her own business "Contacts Unlimited, a marketing and PR consulting firm dedicated to small business owners and nonprofits. She is also an expert in the Government Area and helps small business owners in securing government contracts... Robbie also sen'es as the NAFE (National Association for female Executives) Western and Mid Atlantic Regional Coordinator, and is the Gold Founding Sponsor of the For You Network a 501 C3 NonprOfit Organization with 23 networks in the Southern CA area. Robbie is also a certified business and life coach, certified national Speaker, writer, TV & Radio Co-host check out her website here.
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Post a CommentOther Recent ArticlesRemember it's Up To YOU to take Action.Category: Places to show up Published: Thursday, September 02, 2010 So SHOW UP opportunities you might want to check out. Remember it's Up To YOU to take Action. As many of you know I am doing a NAFE Western Regional Conference in May 2011.Category: Recent Articles Published: Friday, August 27, 2010 So wanted to keep you updated on WR Conference www.wrconf.com taking place May 20th & 21st at the Atrium Hotel across from John Wayne Airport. go to the website as more detailed info is there. www.wrconf.com on Social Networks Can and Will Connect YOU With Wonderful people who were part of your Past Life's Highway, It Has mine: ARE YOU SHOWING UP FOR YOU, OR STILL SHOWING UP ALL THE TIME FOR OTHERS?Category: It's All About Showing Up Stories Published: Friday, August 06, 2010 But one thing I have learned in the last week is that we need to also SHOW UP for ourselves so we can find treasures that also benefit us, our health and our happiness. This concept of SHOWING UP for me is something that I only recently really have gotten down pat in my mind. I guess I was always so busy SHOWING UP for everyone else that it depleted the time for me. Did you know that being a Radio SHOW HOSTCategory: It's All About Showing Up Stories Published: Tuesday, August 03, 2010 Did you know that being a Radio SHOW HOST is a great way to share your knowledge and have people recognize you as the expert you are, as well as help to brand you and your business? I recommend this as a Great Place to SHOW UP. The Women's Information Network offers opportunities for women to Host their Own Radio Shows FREE. Here is how you can have your own Radio show FREE. February 2009
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