HOW TO WRITE A PRESS RELEASECategory: Marketing & PR Strategies You Might Try Published: Monday, January 11, 2010
The Basics pages used to disseminate information for publicity purposes to medial professionals. A well written press release can gain increased visibility -- and sometimes credibility for your business. Have you ever wondered by some companies get mentioned frequently? Or why a particular business owner was profiled? Or why the newspaper never calls you? Most of the time it's a matter of media relations. Someone has effectively persuaded a journalist to portray his or her company, product, or service in a positive light. Big corporations have an entire department dedicated to this task or they have the resources to out-source the task to public relations firms. As a small business owner or entrepreneur, you too can get recognition. Public relations can help you increase you or your company's visibility in the community, generate higher awareness for you and/or your company's news, and even assist in recruiting. Unlike advertising, media relations deals with the editorial side of the press. And unlike advertising, media relations is not something that you pay to put in the paper or get on the radio. Information is reported as news, based upon what the media feels is of importance to its audience. What Is News? The key to getting media coverage is to properly format and organize the information contained in your press release and come up with a newsworthy "angle" that makes it exciting or interesting to the editor. An editor will usually consider several factors when he or she receives the press release: Consequence: Does the information have any importance to the prospective reading, listening, or viewing public? Is it something the audience would pay to know? Interest: Is the information unusual or entertaining? Does it have any human interest? Timeliness: Is the material current? If it isn't, does it shed a new light on an old story? Proximity: For most public relations people seeking to connect with the media, a local angle is often the only way to do it. Prominence. Events and people of prominence frequently make the news. The problem, of course, is that your company president many not be as prominent to the media as he or she is to you. If your story contains at lease one of the above elements, it most likely will be viewed as news by media professionals. Products 101 Success Tips For Women Entrepreneurs
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Post a CommentOther Recent ArticlesBelief in yourself can get you through anything...Category: It's All About Showing Up Stories Published: Tuesday, September 06, 2011 I always wondered what people felt when their doctor gave them bad news. I myself have not been much of a doctor person over the years. Recently I had to give in and SHOW UP at my wonderful doctors office as I was having some knee pain. While I was there she asked me if I had any other problems and so I thought that I would share with her that I had been having a little breast pain on my left Breast for awhile. SHOWING UP IS LIKE A TREASURE MAPCategory: It's All About Showing Up Stories Published: Tuesday, April 12, 2011 SHOWING UP IS LIKE A TREASURE MAP, AND THE POWER IS IN THE ASKING...HERE IS A WONDERFUL EXAMPLE OF SOMEONE THAT ASKED, GOT SOME IDEAS AND THEN TOOK ACTION. COLLABORATIONS ARE THE SECRET OF SUCCESS IN TODAY'S WORLDCategory: Creative Entrepreneur Strategies Published: Monday, February 14, 2011 Personal Goal ContractCategory: Creative Entrepreneur Strategies Published: Monday, December 20, 2010 It's About Money Radio - Robbie MotterCategory: It's All About Showing Up Stories Published: Friday, December 10, 2010  January 2010
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